Portfolio

Here’s a selection of my copywriting, content creation and consultancy work for some of my clients, Dutch and international companies, start-ups and non-profit organizations. Note that much of my work never sees the public eye as it’s often intended for internal or restricted purposes only, such as employee communications, strategic documents, funding proposals to donor governments, etc.

Please feel free to reach out to me for other samples or personal references!

Maxi-Cosi and other Dorel Juvenile brands
Freelance contract work: content and copywriting

Parent company, Dorel Juvenile, hired me to write a number of internal & external content – including interview-based articles, press releases, product descriptions, and social media posts – as part of the rebranding of its well-known brand, Maxi-Cosi. This piece is just one of many I can share with you. I spent time on-site in the main Maxi-Cosi office and worked from home. I’ve also done similar writing work for Dorel Juvenile’s other infant and child brands, such as Quinny and Bébé Confort. My work supported their branding strategy implementation, employer & employee branding and product branding.


ENERGIA
Freelance: In-house and remote content writing and editing assignments

ENERGIA regularly hires me to write & co-write a number of articles, blogs, edit reports, concept notes, proposals and more – all around the subjects of sustainable energy and women’s empowerment. This sample is one of many for ENERGIA.


Philips
Freelance contract in-house and remote assignments

Philips has hired me over the years to work both in-house and remotely on its Intranet transition (reformulating old content into new content for the new Philips Intranet), writing and re-drafting content for its HR Portal, and to ghostwrite blogs and articles for Philips Research Innovation, such as the one above. Both internal (i.e. employee branding, change communications and more) and external communications about innovation & research.


Royal Tropical Institute of the Netherlands
Freelance content writing

The Royal Tropical Institute (KIT) hired me to interview team members and write the content pieces comprising their annual reports multiple years in a row.


Oxfam
Freelance assignments, remote, abroad and in-house. Research, analysis, writing, editing, website development.

Oxfam Novib regularly hires me to write concept notes, prepare track records, write funding proposals, develop websites, edit and/or write reports, carry out desk research and analyses, among other assignments. As a consultant, I’ve also traveled to and worked in Pakistan to co-create a proposal with partners and citizens, as well as in Greece as part of the refugee & migrant humanitarian response. In Greece, I collected data for donor reporting, drafted a country and operational strategy, collected testimonials from refugees in the camps, and more. Most of my work for Oxfam is not publicly available.


Hivos
Freelance: In-house and remote communications consultant, including research and website development

Hivos regularly hires me to act as an interim communications coordinator as well as to write or co-write content and copy, including articles and blogs. I built the Open Contracting website, have conducted research and analysis, prepared an advocacy toolkit, and contributed to writing various reports and proposals to donors. I have also contributed to Hivos’ Women@Work campaign and the Sustainable Diets For All program. In my consulting work, I carried out the desk research and interviews of team members to write the reflection report on its 16-year STOP AIDS NOW! work (as pictured above).


Simtech
Freelance: Content and copyediting

Simtech, a cloud computing IT consultancy, hired me as a freelancer to edit and re-formulate the copy of their new website. Alongside this, I have edited other communication pieces and translated materials from Dutch to English.


WO=MEN
Consultancy: Research and writing

WO=MEN in the Netherlands hired me as a consultant to carry out research on the status of women’s leadership and participation in politics and governance in the Netherlands as a contribution to the Global Network of Women Peacebuilders’ (GNWP) report to the United Nations on UNSCR 1325.


Travix
Freelance copywriting

Travix, the company behind the online travel platforms such as Cheaptickets, BudgetAir, Vayama, etc. hired me to ghostwrite a series of blogs, based on interviews of the individuals, to strengthen employer branding. I’ve also worked on the company’s values and supporting employee branding.


ING
Freelance copywriting

For ING, I was hired to write copy for a number of their Wholesale Banking services, such as on Foreign Exchange Solutions (above), Debt Capital Markets, Structured Export Finance, and many more.


(Links below connect to additional publicly available examples of my work for clients not shared above)

Past and present end-customers include: Allrig, Boehringer Ingelheim, Cordaid, Dorel Juvenile (Maxi-Cosi), Duisenberg school of finance (now part of the University of Amsterdam), Elsevier, Enexis, ENERGIA, Fafo Research Foundation, Formula Air, Hivos, Hogeschool Utrecht (Utrecht University of Applied Sciences), IDH Sustainable Trade, Impact Hub, ING, moviebites, 123film, Oracle, Oxfam, ParkNow (Parkmobile), Philips, Raptim Humanitarian Travel, SAP Concur, Simtech, The Broker, StackState, The Royal Tropical Institute (KIT), Travix (Cheaptickets), Van Ameyde, VC4A, Walraven, WoodWing Software, World Wildlife Foundation (WWF), Young in Prison, as well as various agencies, consultancies and individuals.